Pfizer Consumer/Digital Sr. Manager for Growth Brands, Rare Disease NA in New York, New York
Rare Disease North America, conceived as part of the category leadership construct, is a newly structured organization that generates nearly $1B annual in revenues. The focus of the group is to transform thousands of patients and families lives by working together collaboratively to create innovative programs that serve the patient community. This newly formed category has been developed to maximize the existing in-line portfolio in hemophilia, gaucher disease, TTR-FAP, acromegaly and other endocrine disorders while positioning Pfizer as a rare disease category leader with an exciting and promising pipeline, including gene therapy platform, sickle cell disease, and Duchenne muscular dystrophy.
Pfizer works alongside the rare disease community with an unmatched passion for delivering life-changing medicines through scientific innovation. Embedded in our culture are three key principles:
Every Patient Counts
Every Colleague Counts
Every Decision Counts.
We cultivate a mindset built on collaboration, accountability and integrity. Questioning the status quo in order to further help patients is not only encouraged, but expected. The Pfizer Rare Disease team has the aspiration to be the premier rare disease organization by bringing global reach, resources and expertise of the world's largest biopharmaceutical company to make a difference for rare disease patients and their families.
This role will help lead a key franchise within Pfizer Rare Diseases, specifically by managing the Elelyso and Somavert brand strategy and promotions for Consumers and Digital. This role requires marketing expertise to advance brand imperatives that will grow these Rare Disease Brands within a complex, dynamic, highly competitive, and extremely patient-centric treatment setting. The role requires strong strategic, analytical thinking, and decision-making skills, a creative mindset, and a proven track record of success working in a team-based environment with multiple marketing, sales, medical, and other cross-functional partners.
• Create and innovate novel approaches specific to the highly patient centric nature of the Rare Disease customers that will increase the number of patients helped with our portfolio of brands
• Lead brand consumer and digital strategies across customers and stakeholders including patients and advocacy organizations; Manage consumer/digital campaigns and continually refine messaging and communication strategy
• Foster relationships with key Advocacy organizations to further customer experience and insights and uncover and translate relevant customer insights into commercial plans
• Assess effectiveness of current Consumer/Digital marketing programs and optimize mix to increase impact
• Work with marketing, analytics, and sales colleagues to understand performance trends and identify opportunities for course correction, as needed
• Anticipate changes in the competitive landscape and proactively develop relevant response plans
• Contribute consumer/digital strategies/approaches to Annual Operating Plan
• Support commercial planning for any line extensions or lifecycle indications
• Engage marketing colleagues, sales, medical affairs, agencies, and other stakeholders to ensure appropriate strategic and tactical alignment
• Liaise closely with HCP lead for Growth brands
BS Degree Required, MBA or other advanced degree highly desirable
Demonstrated success executing complex marketing programs
Demonstrated ability to work effectively with varied internal stakeholders to improve business performance.
Demonstrated track record of achievement and of influencing business outcomes across diverse functional boundaries.
Demonstrated ability to manage advertising and other agencies to produce communications that impact business performance
Solid business acumen and organizational skills with excellent interpersonal communication and negotiation skills for a wide variety of audiences, including senior management.
Strong analytical skills; detail and action oriented; creative.
Experience with product positioning and branding is not necessary but would be desirable
Ability and experience in translating science into marketing messages.
Strong written, verbal, and interpersonal skills; ability to interact effectively both one-on-one and in groups.
Self-motivated and a team player.
Demonstrated analytical skills.
Ability to effectively lead and influence an indirect team
Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a deadline oriented environment
Ability to effectively lead a collaborative team environment.
Must be driven by success.
Five or more years experience in marketing or related marketing area
Experience in Pharmaceutical Marketing
Field Sales experience desirable but not necessary
Must be able to organize multiple projects over time
Strong Presentation skills: Experience with presentations to large group using a variety of media
Agency or vendor management experience required
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.
Sunshine Act Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider ' s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
Last Date to apply for Job: July 24th
Eligible for Employee Referral Bonus
A career at Pfizer offers opportunity, ownership and impact.
All over the world, Pfizer colleagues work together to positively impact health for everyone, everywhere. Our colleagues have the opportunity to grow and develop a career that offers both individual and company success; be part of an ownership culture that values diversity and where all colleagues are energized and engaged; and the ability to impact the health and lives of millions of people. Pfizer, a global leader in the bio-pharmaceutical industry, is continuously seeking top talent who are inspired by our purpose to innovate to bring therapies to patients that significantly improve their lives.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.