Pfizer Customer Marketing Lead in New York, New York
A career at Pfizer offers opportunity, ownership and impact.All over the world, Pfizer colleagues work together to positively impact health for everyone, everywhere. Our colleagues have the opportunity to grow and develop a career that offers both individual and company success; be part of an ownership culture that values diversity and where all colleagues are energized and engaged; and the ability to impact the health and lives of millions of people. Pfizer, a global leader in the biopharmaceutical industry, is continuously seeking top talent who are inspired by our purpose to innovate to bring therapies to patients that significantly improve their lives.
The Customer Marketing and OLL Lead: -Will play a critical role in supporting this key franchise (XALCORI, BAVENCIO, SUTENT, INLYTA, TORISEL) within Pfizer Oncology by:oDeveloping and executing the full non-clinical Customer Value Proposition for each Customer Segment (Hospitals, Community Clinics, Dispensing Clinics, etc.)For example: Developing a differentiated value proposition, leading to key marketing strategies and tactics for large account customers, including GPOs For example: Working with the Payer and Customer Engagement teams to develop a portfolio approach to payer partnerships and patient engagementFor example: Understanding of how the business of our Oncology customers influences prescribing and how the RLIO portfolio addresses unmet needsoIn addition, there will be Opinion Leader Liaison (OLL) aspects of the role involve direct interactions with key Lung, RCC, and IO influencers and academic institutions, gathering insights to help inform and execute against commercial strategies.
Account Strategy and Value Proposition DevelopmentDevelop and prioritize key strategies and tactics to create clear and compelling brand differentiation and to bolster RLIO Portfolio value proposition to account customersCreate tools and resources to support account manager (e.g., KAM) engagement with key stakeholders Partner with cross-functional teams to ensure seamless access to the RCC Portfolio; monitor financial barriers, and evaluate GPO contracting efforts to preserve position in a competitive marketplaceOL Strategy & EngagementsDevelop and lead the OL / customer engagement plan *Engage with key OLs and serve as their primary point of contact for marketingCreate and maintain current US RCC OL lists & track engagements. Enable a "One Pfizer" experience for these OLs by ensuring all relevant functions are aware of key activities with OLsLead and direct insight gathering among OLs including 1:1 engagements, small group meetings, and national and regional advisory boards to gather actionable commercial information, coordinating with other functions (e.g., Medical) as appropriateFacilitate connecting OLs to the appropriate internal subject matter experts as neededAcademic StrategyBased on customer insights, develop the optimal commercial strategy and tactics for Academic accountsDevelop success metrics for the strategy and then track performance and course correct as needed.*In partnership with other functions (as needed), implement commercial strategy with academic accounts *Facilitate appropriate interactions between HQ colleagues and Academic centers.
10 years of pharmaceutical experience *Previous launch and in-line US Marketing experience preferredOncology, specialty, rare disease, or diagnostics experience preferredProven track record of identifying customer needs, extracting key insights, and translating these into meaningful value propositions, and tactics *Demonstrated success in developing, executing, and measuring complex HCP marketing programs - both personal and non-personal tactics *Strong team player with demonstrated ability to engage experts from a wide range of functional areas to improve business performance *Demonstrated ability to manage advertising and other agencies to produce communications that impact business performance *Confidence and ingenuity to initiate, create, and bring ambiguity into action *Strong analytical skills; detail and action oriented; creative Solid business acumen with excellent verbal and written communication skills for a wide variety of audiences, including senior management.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.
Customer Marketing Lead New York, New York 1053579-1852