Pfizer Launch Brands, Senior Manager, Rare Diseases NA in New York, New York
Rare Disease North America, conceived as part of the category leadership construct, is a newly structured organization that generates nearly $1B annual in revenues. The focus of the group is to transform thousands of patients and families lives by working together collaboratively to create innovative programs that serve the patient community. This newly formed category has been developed to maximize the existing in-line portfolio in hemophilia, gaucher's disease, TTR-FAP, acromegaly and other endocrine disorders while positioning Pfizer as a rare disease category leader with an exciting and promising pipeline, including gene therapy platform, sickle cell disease, and Duchenne muscular dystrophy.
Pfizer works alongside the rare disease community with an unmatched passion for delivering life-changing medicines through scientific innovation. Embedded in our culture are three key principles:
Every Patient Counts
Every Colleague Counts
Every Decision Counts.
We cultivate a mindset built on collaboration, accountability and integrity. Questioning the status quo in order to further help patients is not only encouraged, but expected. The Pfizer Rare Disease team has the aspiration to be the premier rare disease organization by bringing global reach, resources and expertise of the world's largest biopharmaceutical company to make a difference for rare disease patients and their families.
This position will report to the Launch Brands Team Leader for Rare Diseases, North America This position will support the HCP strategy development and implementation for the launch of Vyndaqel. Vyndaqel will represent the first Pfizer launch in Rare Diseases for the US organization. The position ensures that all key brand strategies are executed as designed and overall alignment to marketing objectives is achieved. This individual will specifically manage all multichannel approaches for Vyndaqel including Digital strategy, work with the Access and Channel group to optimize specialty pharmacy offering, advisory boards, and speaker program- like initiatives. In addition, they will spend a portion of their time supporting the emerging Rare Diseases pipeline, a portfolio of multi-billion dollar pipeline assets which are expected to deliver 5 launches in the next 5 years for our Rare Diseases North America Business.
This role will be responsible for:
• Build a launch capability for North America Rare Disease Commercial Group that can be deployed for all future Rare Disease launches
• Partnering effectively with Medical, Regulatory, Legal and Global Marketing and Commercial Development
• Create and Innovate novel launch approaches tailored for the highly patient-centric approaches needed for Rare Diseases
Lead the development and implementation of the marketing strategies, tactics, and initiatives, ensuring that all key launch initiatives are executed to support the US launch and long term brand success of Vyndaqel Understand customer unmet needs and proactively identify and address solutions to better meet customer needs in a niche market Responsible for development of multichannel approaches to selling including digital strategy and implementation, and media placement Communicate closely with Marketing Operations and with agency partners to create and implement promotional tools. Work closely with Marketing Operations to manage brand team interactions with the Review Committee for implementation of tactics Responsible for creation of tactics for sales representatives: access and awareness, including speaker programs Manage overall budget including tracking of initiatives and quarterly closes In partnership with key cross-functional partners, drive implementation of Specialty Pharmacy strategy
• Translate strategic goals for the brand to the US launch
Participate in development and execution of the US annual marketing plan to achieve stated financial and business goals. Drive marketing plans within the team and with all outside vendors, ensuring compliance with brand guidelines and all other policies and procedures. Develop solutions that support and align with marketing objectives and that are consistent with Pfizer's established strategy. Establish a high performing Review Committee by serving as RC Captain to continuously improve metrics, deliverables, and culture
• Support the Emerging Rare Diseases Pipeline
Work closely with cross-functional partners in Global to ensure Rare Disease pipeline assets are being delivered with the profile and preparation needed for success in the US region Direct, monitor and evaluate business intelligence to gather insights, understand and prioritize market trends Develop relationships with influencers/KOLs to further customer experience knowledge Operate as a fully integrated business partner on the launch teams
BS Degree Required, MBA or other advanced degree highly desirable
Launch experience highly desired but not required
Demonstrated success executing complex marketing programs
Demonstrated ability to work effectively with varied internal stakeholders to improve business performance.
Demonstrated track record of achievement and of influencing business outcomes across diverse functional boundaries.
Demonstrated ability to manage advertising and other agencies to produce communications that impact business performance
Solid business acumen and organizational skills with excellent interpersonal communication and negotiation skills for a wide variety of audiences, including senior management.
Strong analytical skills; detail and action oriented; creative.
Experience with product positioning and branding is not necessary but would be desirable
Ability and experience in translating science into marketing messages.
Strong written, verbal, and interpersonal skills; ability to interact effectively both one-on-one and in groups.
Self-motivated and a team player.
Demonstrated analytical skills.
Ability to effectively lead and influence an indirect team
Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a deadline oriented environment
Ability to effectively lead a collaborative team environment.
Must be driven by success.
Five or more years experience in marketing or related marketing area
Experience in Pharmaceutical Marketing
Field Sales experience desirable but not necessary
Must be able to organize multiple projects over time
Strong Presentation skills: Experience with presentations to large group using a variety of media
Agency or vendor management experience required
EEO & Employment Eligibility
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Last Date to apply for Job: July 24th
Eligible for Employee Referral Bonus
A career at Pfizer offers opportunity, ownership and impact.
All over the world, Pfizer colleagues work together to positively impact health for everyone, everywhere. Our colleagues have the opportunity to grow and develop a career that offers both individual and company success; be part of an ownership culture that values diversity and where all colleagues are energized and engaged; and the ability to impact the health and lives of millions of people. Pfizer, a global leader in the bio-pharmaceutical industry, is continuously seeking top talent who are inspired by our purpose to innovate to bring therapies to patients that significantly improve their lives.
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