Pfizer Professional Medical Rep in Bloemfontein, South Africa
Professional Medical Representative
Responsible for maximizing the sales and exceeding targets for a given portfolio of products through the different sales & promotion activities within a certain geographic territory.
Product Promotion & Sales:
Promote products to designated customers in order to achieve territory plan objectives
Implement value added programs across the territory
Effective selling skills.
Achievement of territory Sales Targets.
Market Share growth
Achievement of activity objectives.
Effective promotional meetings.
Visiting physicians to promote Pfizer products
Distributing product marketing literature to HCP.
Providing approved information to HCP on Pfizer products, e.g. proper medical usage, dosage amounts and side effects.
Reporting visits and other activities using MI.
Build relationships with target customers to enhance territory knowledge to gain product endorsement to generate sales.
Ensure that accurate, timely and relevant customer knowledge is captured and shared with colleagues using agreed processes e.g. electronic customer management systems
Segment and target high potential customers
Coverage and frequency ( on high potential customers )
Maintain a list of up to date target customers
Up to date customer records.
Up to date customer database
High level of customer service e.g. timely response to telephone calls, letters and general requests from customers.
Access with 'hard to see' customers
Customer plans for KOLs on territory
Visiting physicians with focus on target KOL and selected physicians in a given geography to promote Pfizer products and build strong relationship with them.
Providing feedback to sales management on customer requests, responses to promotions and product access and competitive activities.
Territory Planning & Management:
Diagnosis of situation of territory e.g. local market drivers and initiatives leading to subsequent design and implementation of territory action plan to achieve business objectives.
Develop and execute territory business plan.
Production of workable territory action plan with objectives.
Territory plan implemented/updated as necessary.
Achievement of objectives outlined in plan.
Demonstration that territory knowledge has been acted on.
Territory team plans effectively link to geographical team plan for relevant promoted products.
Preparing Plan for his/ her territory and products.
Presenting reports according to Sales Manager recommendations and market needs.
Planning and organizing regular value added programs.
Organizing AV activities.
Feedback to Team, Head Office and Manager of relevant competitor activity or local issues to ensure appropriate action can be taken.
Competitor knowledge/activities and products, campaigns - key issues identified and fed back.
Local situations are known e.g. formularies, budgets, funding, and new development.
Territory sales analysis
Attending regular sales meetings with SM, general meetings and cycle meetings.
Capture and feedback on market intelligence
Liaise with territory team members to share information, motivate and support team members and therefore contribute to the generation and delivery of the territory plan.
Achievement of shared territory plan objectives.
Feedback - team members and manager (giving & receiving).
Sharing of appropriate information.
Good territory management e.g. sharing/exchanging meetings and appointments.
Attend team meetings
Share customer / territory information with colleagues
Ensure territory and administrative systems/processes are maintained and updated to ensure an accurate record of territory is available at all times.
Knowledgeable and able to work to the Pfizer compliance standards
Accurate, timely reports.
Expenses submitted on time.
Up to date territory records.
Computer literacy e.g. MI
Adherence to MAPP and Pfizer SOPs
Timely update of records and systems
Produce reports - as requested by SM
Pfizer policies - 100% compliance
Understand and work to SOPs
Proactively implement/update personal development plans in order to develop self further within current role
Development of skills, knowledge and competency.
Receive and act on feedback from team members, trainer, and managers.
Learning clinical papers, new sales materials and keeping up to date with relevant disease knowledge
PDP in place
Actively seek feedback
Develop, own and implement PDP
As agreed with line manager, undertake additional assignments, ensuring objectives are met and outputs delivered to the brief given
Feedback from project stakeholders
Delivery on project deliverables
Dependent on project and capability of colleague
Skills, Knowledge, Qualifications and Experience:
Medical or Pharmaceutical education background.
Promoted product knowledge.
Knowledge of relevant therapeutic areas and competitor.
Company information systems.
Effective selling and presentation skills
Basic Computer ability - e.g. Excel / PowerPoint /WORD/ FF SFA Tool usage
Working knowledge of healthcare environment and customer types.
Functional / Technical Skills
Commits to " One Pfizer"
Relevant Bachelors degree
Valid driver's license
A minimum of 3 years experience in the pharmaceutical industry
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.