Pfizer Brand Manager in Budapest, Hungary
All over the world, Pfizer colleagues are working together to positively impact health for everyone, everywhere. Each position at Pfizer touches and contributes to the success of our business and our world. That's why, as one of the global leaders in the biopharmaceutical industry, Pfizer is committed to seeking out inspired new talents who share our core values and mission of making the world a healthier place. For our Pfizer office in Budapest, Hungary we are looking for a Brand Manager OTC.
This is what you can look forward to:
Strong understanding of market dynamics
Manage consumer target development / Strong understanding of consumer insights
Regular monitoring and analysis of market, competition and brand performance
Development of local brand marketing strategy
Planning and execution of brand marketing activities
Provide direction to agencies and cross functional teams to execute against brand strategy.
Plan and manage marketing budgets
Identify innovative ideas within the area of responsibility and contribute to a fact-based case to support them. (Using innovative marketing tactics and insights to optimize plans)
Develop, own and manage the P&L for the brand
Accountable of the final business results including sales, shares and profit
Apply analytics to determine the performance of programs and marketing activities
Management of new product launches from market assessment, long term business plan development to planning and execution of market introduction
What you offer:
MSc or BSc degree in economics or in medical sciences
Excellent command of English and fluency in Hungarian
Minimum 4 years work experience in brand marketing
Professional ambitions, commitment
Relevant industry experience with consumer healthcare (OTC) products is an advantage
In addition to competitive salaries and customized benefits packages, we offer a supportive and diverse culture. Please apply in English documents only!
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.