Pfizer Sr. Marketing Director in CITIC Office, China
PCH is the No.1 multi-national OTC company in China, a market which is the 2nd largest in the world and expected to continue making great contribution to the growth of the global PCH going forward.
The Sr. Marketing Director holds ultimate responsibility for the marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the business. This position champion a globally aligned, locally focused marketing strategy for the entrusted portfolio and assist in developing a superior field organization through marketing committee. Also, deliver intelligence and insights to business and lead the growth of a clearly defined portion of the PCH portfolio in China.
This role reports directly to Pfizer Consumer Healthcare China GM and is a member of PCH China Leadership Team. Marketing Strategy Development & Implementation
D evelop business plans to achieve business target, strengthen brand equity and increase brand share within each category.
Build marketing forum/committee and capable functional marketing team. Promote best practices and marketing knowledge learning through marketing forum & summit. Encourage team apply proven effective marketing process & disciplines .
Monitor the implementation of product plans and promotional activities through sales performance e.g. sales, sales growth, market share, margins, and other growth driver indexes.
Guide team to establish brand architecture and new product development roadmap. Seek synergy in new product development.
Provide guidance on marketing plans, as well as recommend strategic imperatives and go-to-market strategies to achieve maximum market impact.
Build Long-term Strategy
Lead in develop PCH China portfolio strategy and brands long-term growth strategies.
Provide analysis and forecast on market and brand development trend.
Implement agreed category/brand long-term strategies to ensure the market share and sales revenue growth, and financial target achievement in all channels
Annual Marketing Plan
Manages the development/execution of strategic, integrated marketing communications plans, budget and measurable targets for the specified geographic market.
Implement agreed category/brand long-term strategy to ensure the market share and sales revenue growth, and financial target achievement in all channels
Liaises with China business leaders to drive strategy for targeted marketing activities for assigned business lines, develop plans and collaborates with regional marketing team as needed.
Lead team and give guidance to formulate annual marketing plan and communication strategy in both retail and ethical channel
Optimize marketing mix, including brand positioning, product mix, pricing and distribution through above-the-line and below-the-line activities.
Guide team to establish brand communication and marketing mix strategy, supervise the implementation and campaign evaluation in all channels including retail, e-commerce and hospital channels
Utilize various communication channels, including digital, to engage with consumers and build brand preferences.
Promote healthy brand relationship with community, customers and consumers.
Guide team to develop & implement annual retail and ethical channel activation plans to realize brand strategies and outperform competition in terms of display, recommendation and promotion at retail level
Lead team to work with sales team to deliver retailer account plans, e-commerce plan and hospital channel plan to achieve targets
Budget Preparation and Control
P lan and prepare annual category/brand budget.
Prioritize and allocate budget according to category portfolio strategy.
Monitor and control the budget to ensure cost effectiveness and efficiency.
New Products Development
Lead team to identify consumer and patients unmet needs and category development trends to look for new product development opportunities for all channels
Prioritize new product initiatives and solidify brand architecture with new products.
Lead team to deliver the new product pipeline as well as new product launch plans.
Coordinate with internal/external stakeholders to ensure successful launch.
Responsible for developing team's career development plan, coach and lead them to accomplish the target through effective communication
Initiate and arrange team training to improve team's core competency and professional skills
Build a high-engaging and performing team
(Please state the requirements from academic background, work experience, soft skills aspects etc.)
University graduate with qualification in Marketing, Communication, Business or similar fields - MBA preferred
Minimum 15 years of marketing experience of which at least 8+ years in the capacity of a manager or above
Appropriate high-level education (such as a Bachelor's Degree), preferably in marketing, or communications
Ability to set objectives for self while working closely with marketing leadership and senior management
Ability to create and deliver effective presentations to working teams and senior management required
Product launch experience is required, previous FMCG experience (sales, marketing, etc.) is preferred
Ability to manage multiple priorities effectively, problem solving, obtaining consensus required
Possess a genuine interest in helping to improve the lives of consumer and their families
Strong understanding of business strategy, marketing planning tools and processes
Strong customer focus with the ability to adapt to internal client needs and expectations
Strong communicator and presenter, with the ability to persuade others and foster open communication across internal and external groups
Strong business acumen;
Strategic and logical thinking;
Outstanding communication and interpersonal skills
High English skill
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.