Pfizer Market Intellingence Specialist in Mexico City, Mexico
OVERALL RESPONSIBILITIES / POSITION PURPOSE
Develop, organize, maintain and disseminate market intelligence. Create business knowledge to identify and translate internal and market opportunities into actionable business plans.
Integrate and transform second level data into manageable market information
Managing production and automation of MI reports/dashboards for continuous track of KPIs
Identify and prioritize strategic market/business issues for the company using available second level data integrated with consumer &/or shopper insights.
Using advanced analytical tools and a systematic process, create competitive price indexes and price elasticity assessments which will become the basis for actionable plans. Develop strategies based on competitive pricing and positioning
Evaluate brand strategies for base portfolio or new products, advertising / or promotions.
Conduct complex multivarial analysis to determine the demand affectation of internal and external factors and provide marketing the suggested marketing mix to maximize the brand's equity position. Identify and evaluate current and future business opportunities through alternative platforms, customer segmentation, competitive benchmarking, product extensions and industry trends.
Adquiared and achieve a strong and holistic business understanding, ensure cooperative interaction between different business areas to integrate data sources in order to give a stronger market input in strategic Analisys
Led meetings by presenting analytical data and detailed information about economic forecasts, industry indicators and target market to all areas of the organization.
Generate projections of sell-out and marketshare used as an input in the Operating Plan and Marketing Plans
Help the development of the Analytical capabilities of the Marketing, Sales and Innovation teams, Promote and support self-service tools including ATV, IMS, Nielsen, Kantar and Euromonitor.
Mantainace of internal market share markets ( inclusion of new brands or skus), constant aligment with Catman team to ensure accurate data between areas
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.