Pfizer Director, Payer Brand Marketing, Oncology in New York City, New York
The Payer Brand & Customer Marketing Portfolio Lead is a member of the PCA Payer Brand & Customer Marketing (PBCM) team within PCA who will lead US market payer access and payer marketing strategy and execution for priority in line and launch products within the US Innovative Health (PIH) business, Oncology portfolio. This individual will have the opportunity to own the payer access strategy and associated accountability for performance for several key brands. Success in this role will require close interaction and communication with PEH leadership, including Commercial leaders and the PHI/PCA Leadership teams. In addition, this individual will work directly with brand marketing, regional and national account management, finance, contracting strategy, Field Medical, Global PHI, and other key internal stakeholders.
This individual will be responsible for ensuring the development, alignment, execution, and evolution of payer strategies and tactics designed to gain and maintain quality payer access for Pfizer products. In addition, this individual will help build the broader Oncology portfolio payer value platform and support the development of innovative engagements within the payer space. We seek a high-performing individual who has a deep understanding of the payer space with experience working with payer customers, brand marketing, pricing analysis, contracting, and customer analytics. The candidate should have the ability to interact with senior PEH and PCA leaders and should have a track record demonstrating strong leadership, marketing, communication, influence, and strategic thinking abilities.
Direct ownership and responsibility for building payer marketing platform and payer access strategies across a portfolio of priority products, including commensurate accountability for and attainment of quality payer access targets and aligned execution across functions.
Drive and inform key decisions regarding customer payer access assessments and negotiations
Leverage advanced knowledge of payer space to lead US brand payer access strategy for assigned assets, including portfolio, market archetype, and lifecycle considerations; ensure alignment of strategies and tactics across brand marketing, PCA, Global PHI, Finance, Field Medical, and other customer facing functions
Identify and address key product barriers to payer access and performance by applying advanced understanding of and experience with contracting and pricing strategies, payer analytics, and payer market trends across Therapeutic Areas, brand lifecycle, and market channels
Lead evolution of broad payer value platform leveraging deep customer insights and incorporating input from PAM, Global PHI, PBCM, CAG, and other internal and external stakeholders
Drive Customer/Brand engagement strategy for top customer accounts within Commercial, Medicare, Medicaid, and Federal channels and lead stakeholder alignment, shape brand/account goals, and drive execution with Account Management, Customer Marketing, Contract Strategy, and Sales.
Ensure timely endorsement with PEH and PCA Leadership through frequent communications and presentations; lead, inform and influence payer-related activities and strategies with cross-functional departments including brand teams, Global PHI, and PCA
Represent payer issues/opportunities within brand cluster LTs, and consistently articulate brand strategies & priorities to PCA & PAM Leadership Teams
Develop and communicate pricing recommendation and lead process to inform Pricing and payer access strategy, and GTN assumptions for launch, in-line, and LOE products; leverage analytics platform and inform business development decisions
Direct application of advanced Customer Analytics to maximize profitable payer access opportunities
Lead Product Payer Matrix team, a cross functional team focused on developing and aligning payer payer access objectives and improving execution of advanced payer strategies and tactics to drive business results
Lead ongoing discussions and opportunity assessments with account management related to key products and customers
Work with Sr. Director, TL to develop and advance payer community of practice and implement Payer Marketing training and development program to increase capability of colleagues within the brands and PBCM; ensure alignment of capabilities and leverage insights and best practices across Customer Marketing and Specialty Payer Marketing groups
10+ years of combined experience within the U.S. pharmaceutical/healthcare market with primary focus within Customer/Account Management, Payer Brand/Customer Marketing, and Pricing/Contracting
Recent Payer Brand/Customer Marketing experience is required; knowledge of various therapeutic areas, including Oncology, preferred
Prior experience working with Alliance partner across the product lifecycle a positive
Pharmaceutical business leadership, including experience in strategy development and interaction with customers
Familiarity with key payer conferences, customers, and opinion leaders, experience designing and leading payer ad boards and market research
Demonstrated ability to develop strategy that links to executable tactics.
Prior success delivering results and experience with collaborating across multiple stakeholders to drive results.
Understanding of key business processes driving performance, and ability to align objectives and execute across multiple disciplines.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
Other Job Details:
Last Date to Apply for Job: March 28, 2018
Eligible for Employee Referral Bonus
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.