Pfizer Country Brand Lead, Pain in Quarry Bay, Hong Kong

Role Description

Own brand strategy for market. Define and Drive Country Specific TA and Brand Strategy, drive product growth and lifecycle management, forecast revenue and opex of assigned brands, ensuring the realization of revenue and profitability targets in country.


  1. Provide local insights and brand feedback to Regional TA Lead (RTAL) /RMD/ Senior Brand Lead(s);

  2. Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA;

  3. Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed;

  4. Manage local agencies for trans-creation (budget, scope, timing, and quality of project);

  5. Forecast brand performance and track progress towards target;

  6. Allocate and execute in country brand budget;

  7. Cross-functional brand leadership - across Field Force, Account mgmt, medical, legal, regulatory, etc.;

  8. Validate brand-specific messages, design training (w/medical, regulatory);

  9. Train Field Force on product positioning and prioritization;

  10. Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes;


  1. Brand Plan: review of brand strategies by regulatory / legal

  2. Campaign Development: Select best fitting modules for country needs

  3. Promo Meetings: Manage compliance review of materials

Shared Accountability:-

  1. Develop country Op Plan and influence sales targets and brand A&P allocations (with Cluster Lead, Pain BUL and RMD);

  2. Long-range forecasting (with Cluster Lead, Pain BUL and RMD);

  3. Revenue adjustments, as needed (with Cluster Lead, Pain BUL and RMD);

  4. Develop promotional meetings strategy (with RMD);

  5. Validate brand-specific messages, design training (w/medical, regulatory);

  6. Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical;

Organizational Relationships: -

  • Reporting: To the Regional Marketing Director;

  • Collaborative Relationship:

  1. Country Managers /Business Unit Leads

  2. Legal Lead

  3. Country Leads

  4. EM Asia Pain/IM CBLs

  5. PIH/PEH EM Asia CBLs

  6. Market Access Lead

  7. Medical Affairs Lead

  8. Regulatory Lead

  9. Customer Marketing roles

  10. RTAL

  11. eMCM marketing

  12. GCO Marketing services, Business Analytics & Insights (BAI)

Financial Accountability: -

Indicate the Average Budget or Revenue accountability, as applicable.

Varies by Brands/ TA

Supervision: -

Indicate the typical number of Colleagues managed. Include direct & indirect reports, matrix responsibility and or additional resources (i.e. contingent workers), as applicable.

Varies: No Direct Reports


  1. 5-10 years of marketing experience;

  2. Bachelor's Degree; master degree or MBA desired.

Expect candidates to demonstrate these competencies (people manager roles): Demonstrates business acumen

  1. Acts decisively

  2. Seizes accountability

  3. Holds people accountable

  4. Grows-others

  5. Leads change

  6. Self-awareness

  7. Commits to "One Pfizer"

  8. Builds effective teams

Expect candidates to demonstrate these commercial /management competencies

  1. Marketing , Customer and Competitor Insight

  2. Marketing Execution

  3. Strategic and Operational Business/Marketing Planning

  4. Data analysis, interpretation and communications

  5. Performance and Program Metrics

  6. Exceptional interpersonal skills

  7. Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM)

  8. Exceptional prioritization -among/across brands, resource-constrained context;

  9. Vendor management

  10. Proficiency in the local language as well as English proficiency

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.