Pfizer Digital Channel Enablement Specialist in Rome, Italy

Role Purpose:

  • Partners with Digital Channel Enablement Lead and Business Units to develop digital strategies and goals that meet needs of customers

  • Govern and admin Pfizer web sites, managing the content publishing

  • Promote digital and innovation culture

Main duties and responsibilities:

  • Ensure the deployment of digital channels for the assigned Business Unit

  • Based on business requirements enable digital channels campaigns including services/ resources required, key performance metrics.

  • Review and align digital plans to ensure optimum customer experience; recommend and gain endorsement from business where conflicts/synergies arise

  • Assess, prioritize, follow-up and report to Business Technology/DCE Operation manager any issues associated with digital channel implementation

  • Support in communication and change management activities with Business Unit and enabling functions to foster the digital acceleration

  • Define metrics and KPI to measure the channels performance including benchmarking analysis

  • Develop recommendations and user guide lines to maximize channel usage

  • Govern and manage Pfizer web sites to:

  • ensure reviews and updates aligned with portal procedures

  • monitor the creation and acquisition of content is in accordance with global guide lines

  • guarantee a consistent customer experience reporting any UX/UI technical issues

  • recommend changes and improvements (layout, organization of site section, navigation and categorization)

  • publish new content in accordance with editorial plan

  • analyze website usage statistics and provides feedback

  • Ensure compliance for all digital activities according with local procedures and keep them updated


  • Fluent English

  • Education: Economic, Marketing, Computer Science or equivalent education.

  • Demonstrate passion for digital and innovation

  • 2/3 years of Webmaster or Web Developer experience is preferred

  • Graphic and Web Design capabilities (ADOBE Photoshop, Illustrator e InDesign, HTML5/CSS3/JS)

  • Influence and communications skills - ability to generate credibility

  • Team working and up-to-date knowledge on digital trends and best practices

  • Ability to work with metrics and KPIs to evaluate and optimize the digital performance

The role will be based in Rome

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.