Pfizer Country Brand Manager in Tamsui, Taiwan
Lead and drive the execution of Eliquis marketing programs in Taiwan
Lead and own the transcreation and/or translation of Eliquis promotional materials that fits the local market needs
Execute KOLs development/engagement plan and ensure customers insights is properly reflected in the local brand plan
Work closely with Field Force to ensure timely implementation of Eliquis hospitals activities
Actively manage and monitor Eliquis A&P budget RESPONSIBILITIES
Provide customers insights to CBL to support the development of Eliquis Brand Plan annually
Work closely with both internal and external stakeholders to ensure timely execution of Eliquis tactical plan
Translate and trans-create brand materials according to the local market needs
Execute the KOLs engagement and development plan
Manage the marketing budget versus realization in order to ensure effectiveness of budgeted expenses
Collaborate with sales team to ensure an effective implementation of brand strategies and Eliquis marketing programs
Support CBL to provide a high quality training on disease background, product knowledge and key selling messages to field force
Support CBL to drive the delivery of a high quality POA meeting
Ensure all marketing and business programs/practices are compliant to applicable local, global and company laws and guidelines ORGANIZATIONAL RELATIONSHIPS/STRUCTURE
Reporting to the Country Brand Lead, Eliquis, PIH EM Asia, Taiwan
EDUCATION AND EXPERIENCE
3+ years of pharmaceutical marketing or other directly relevant experience, Cardiovascular/Metabolism will be preferred
Able to communicate very well in spoken and written English.
Bachelor's Degree, major in business or medical related, master degree or MBA desired
Well-built skills in communication, organization, prioritization and time management.
Know-how to gather customer and competitor Insight
Strong analytical skills - able to perform simple to moderate data correlation cross and triangulate data from various sources
Good interpersonal skills, collaboration/negotiation (w/Marketing roles in country, FF, RTAL)
Proficiency in English and advanced skills on excel, powerpoint and some knowledge on other software
Resourceful and has sound problem solving abilities
Work under stress to meet project deadlines and minute attention to detail.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.