Pfizer Sr. Marketing Manager in Tamsui, Taiwan
• JOB SUMMARY
PCH is a leading global consumer healthcare company with #1/leading brands in several categories, including Centrum (#1 multivitamin), Caltrate (#1 calcium supplement) and Advil (#1 OTC pain reliever). Taiwan is a leading market for PCH. Centrum, Caltrate and Stresstabs are each the #1 brand in their respective categories in Taiwan.
The Senior Marketing Manager holds responsibility for the marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the business. This position champion a globally aligned, locally focused marketing strategy to ensure brand P&L delivery. Also, deliver intelligence and insights to business and lead the growth of a clearly defined portion of the PCH portfolio in Taiwan.
This role reports directly to the PCH Taiwan Marketing Director.
KEY RESULT AREAS & JOB ACTIVITIES /TASKS
o Oversee forecast and monthly/quarter/annual delivery.
o Assist on developing annual operating plan
o Lead team to ensure monthly A&P forecast accuracy
Marketing Strategy Development & Implementation
o Develop business plans to achieve business target, strengthen brand equity and increase brand share within each category.
o Monitor the implementation of product plans and promotional activities through sales performance e.g. sales, sales growth, market share, margins, and other growth driver indexes.
o Guide team to establish brand architecture and new product development roadmap. Seek synergy in new product development.
o Provide guidance on marketing plans, as well as recommend strategic imperatives and go-to-market strategies to achieve maximum market impact.
o Work multi-agency to develop and execute holistic marketing plan and ensure the execution excellence.
Build Long-term Strategy
o Provide analysis and forecast on market and brand development trend.
o Implement agreed category/brand long-term strategies to ensure the market share and sales revenue growth, and financial target achievement in all channels.
Annual Marketing Plan
o Manages the development/execution of strategic, integrated marketing communications plans, budget and measurable targets for the specified geographic market.
o Implement agreed category/brand long-term strategy to ensure the market share and sales revenue growth, and financial target achievement in all channels.
o Lead team and give guidance to formulate annual marketing plan and communication strategy in both retail and ethical channel.
o Optimize marketing mix, including brand positioning, product mix, pricing and distribution through above-the-line and below-the-line activities.
o Guide team to establish brand communication and marketing mix strategy, supervise the implementation and campaign evaluation in all channels including retail, e-commerce and hospital channels
o Utilize various communication channels, incl digital, to engage with consumers and build brand preferences.
o Promote healthy brand relationship with community, customers and consumers.
o Guide team to develop & implement annual retail and ethical channel activation plans to realize brand strategies and outperform competition in terms of display, recommendation and promotion at retail level.
o Lead team to work with sales team to deliver retailer account plans and e-commerce plan to achieve targets and drive investment synergy.
Budget Preparation, Control and Compliance
o Plan and prepare annual category/brand budget.
o Prioritize and allocate budget according to portfolio strategy.
o Monitor and control the budget to ensure cost effectiveness and efficiency.
o Ensure compliance in all activities.
New Products Development
o Lead team to identify consumer unmet needs and category development trends for new product development opportunity.
o Prioritize new product initiatives and solidify brand architecture with new products.
o Lead team to deliver the new product pipeline as well as new product launch plans.
o Partnering, engaging and influencing sales & customers, local innovation manager, and global/regional innovation colleagues to drive the realization of local innovation pipeline
o Coordinate with internal/external stakeholders to ensure successful launch.
o Responsible for developing team's career development plan, coach and lead them to accomplish the target through effective communication.
o Identify team's capability needs and work with MD to develop training plan to improve team's core competency and professional skills.
o Build a highly engaged, high-performing team.
o Coach and motivate marketing organization to achieve their full potential.
Education / Experience
o University graduate with qualification in Marketing, Business or similar fields - MBA preferred
o Minimum 7 years of marketing experience of which at least 4+ years in the capacity of a manager or above
o Ability to create and deliver effective presentations to working teams and senior management required
o Product launch/ communication development/ consumer insight probing experiences are required, previous FMCG experience (sales, marketing, etc.) is preferred
o Ability to manage multiple priorities effectively, problem solving, obtaining consensus required
o Possess a genuine interest in helping to improve the lives of consumer and their families
o Strong understanding of business strategy, marketing planning tools and processes
o Strong customer focus with the ability to adapt to internal client needs and expectations
o Strong communicator and presenter, with the ability to persuade others and foster open communication
o Proactively lead affiliate-wide projects to deliver quality results as needed
o Strong business acumen
o Strategic and logical thinking
o Outstanding communication and interpersonal skills
o Strong leadership and influence skills
o Self-drive with high EQ and result-oriented
o Excellent command of English and Mandarin Chinese (written and spoken)
Pfizer Core Competency
1.Strategic & Innovative thinking
1.Marketing and P&L management
3.Consumer insight and shopper insight
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.